The latest New York auto show has proven that auto exhibitions can still deliver headline-worthy news and industry buzz, with several big-name brands unveiling major models and new technologies that grabbed attention from both the press and potential car buyers.
Subaru was at the forefront, debuting the seventh-generation Outback for the 2026 model year. The new Outback features a boxier design, a wider stance, and a roofline that stands two inches taller than before, maximizing both utility and style. The popular midsize crossover also now offers 34.6 cubic feet of cargo space, adding two more cubic feet for greater practicality.
Subaru also introduced its second U.S. electric vehicle, the 2026 Trailseeker, a two-row crossover designed to go up to 260 miles on a single charge. Meanwhile, the Solterra Subaru’s inaugural EV will receive significant upgrades to powertrain, performance, interior technology, and design to stay competitive in the compact crossover segment.
Hyundai made its own headlines with the reveal of the 2026 three-row Palisade, which will boast extra space, enhanced range, and two new powertrain options, including a hybrid variant. The new Palisade marks another step in Hyundai’s push for more family-friendly, versatile SUVs and continues the sportier design direction launched at the 2022 show.
Kia also used the New York stage to launch two new compact models: the all-electric EV4 sedan and a hatchback version of the K4. These models strengthen Kia’s position in the small car segment, offering fresh options for both electric and gasoline-powered vehicles.
On the retail side, consumer confidence and pricing were key topics. A new survey from Santander Holdings USA Inc. found that many middle-income Americans remain concerned about rising car prices amid tariff uncertainty. Over half of the surveyed consumers planning to buy a vehicle said they are more likely to make a purchase soon to avoid anticipated price increases.
Dealers are also feeling the impact of fast-changing tariff policies. The LaFontaine Automotive Group in Michigan has created a special task force to monitor developments from Washington, noting that the landscape can shift significantly in just a few hours. Despite these uncertainties, the dealership said it is holding firm on current pricing and not passing potential cost increases on to customers.
This year’s New York auto show demonstrated that, even in an era of digital debuts and changing consumer habits, live events still matter delivering both surprise and substance to the industry and its followers.
