Changan Automobile, one of China’s top carmakers and a longtime partner of Ford, has announced bold plans to expand its presence across Europe, beginning with the launch of its Deepal electric vehicle lineup.
Ambitious Plans for the European Market
Changan made its European ambitions clear during a March 21 event in Mainz, Germany, where it debuted the Deepal S07 — a full-electric SUV slated to be the company’s first model sold in Europe. Priced from €45,000 (around $48,775), the S07 will begin rolling out in select countries this spring.
Initial Rollout Schedule
The Deepal S07 will be available starting in April in Germany, Norway, Denmark, and the Netherlands. In June, Changan plans to bring the model to the UK, with other markets to follow later in the year.
This EV marks just the beginning of Changan’s European expansion. The automaker has also confirmed plans to introduce the Deepal S05 later this year, with the Changan E07 arriving by early 2026. Hybrid vehicles will join the European portfolio in 2026 as well.
Building a European Footprint
In addition to launching new models, Changan is laying the groundwork for a robust sales and service infrastructure throughout Europe. The company aims to establish a network of more than 1,000 dealerships, though no timeline has been announced for this initiative.
Vehicles will initially be imported from Changan’s manufacturing plants in China and Thailand. Local production has not yet been confirmed.
Global Reach and Partnerships
Changan’s entry into Europe is backed by solid global credentials. In 2024, it ranked as the world’s 16th-largest automaker, with sales surpassing 2.2 million vehicles, according to automotive analyst Felipe Munoz.
While the company is known for its own Deepal and Changan-branded vehicles, it also operates joint ventures in China with international giants such as Ford and Mazda. These partnerships contribute to its global strength and experience.
Expanding Global Influence
Changan already exports vehicles to more than 60 countries and regions. With its upcoming European debut, the automaker is positioning itself to compete more directly with established brands on the global EV stage — a move that could significantly reshape the continent’s electric vehicle landscape.
- First European EV: Deepal S07, starting at €45,000
- Markets in 2024: Germany, Norway, Denmark, the Netherlands, UK
- Future Models: Deepal S05 (2024), Changan E07 (early 2026)
- Hybrid Cars: Launch planned in 2026
- Dealership Goal: 1,000+ locations across Europe
As the automotive industry continues its shift toward electrification, Changan’s expansion into Europe represents a notable milestone — both for the company and for the rapidly evolving EV market.
